Byalona.com collects personal information in several ways when you place an order, buy a gift voucher for a friend or register for a service offered by Byalona.com. By registering, you are consenting to the collection of your personal data. If an order is placed with us, we need to hold personal information including your name, email address, phone numbers, home address, shipping and credit/debit card billing address(es) so that we can process and fulfill your order.
Saved card details will never be shared with third parties and will only be used to process your order, using our payment partner's systems. Additionally we may also obtain information as a result of authentication or identity checks. Sometimes we may ask for your telephone number. This number may be given to our courier for delivery services. These details allow us to process your order and to let you know the status of your order.
In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
You have rights in respect to the information that we hold and keep on file for you in relation to marketing communications.
You have the right to be informed in the ways in which we use your information when signing up to marketing communications from BY ALONA.
You also maintain the right to opt in and opt out of marketing communications at any time, you can do so by selecting the Unsubscribe button at the bottom of the communication or emailing our team through the contact page on BYALONA.com
You have the right to ask to request the information we hold on file for you and make any changes to this information which may be incorrect.
You have the right to ask us to limit or stop processing or communications to you, you also maintain the right to lodge a complaint regarding any of our marketing services to the UK Information's Commissioner.
Collection and cookies
We collect, process and retain personal information from you and any devices you may use when you navigate to a BYALONA.COM web or mobile view, by transacting, by registering an account and otherwise interacting with us.
Third-party cookies used for retargeting
We have relationships with carefully selected third parties who may also set cookies during your visit to be used for remarketing purposes – in other words to show you different products and services based on what you appear to be interested in. This type of advertising is designed to provide you with a selection of products based on what you’re viewing on BYALONA.COM, which are presented to you by our business partners when you visit other selected websites. The adverts may highlight products you’ve viewed, alternative styles and colours, as well as products from other categories deemed relevant to your browsing history. The technology behind these adverts is based on cookies.
Disabling these advertisements
We would like to continue to display content that's relevant to you, however, you can choose to opt out of this type of advertising permanently by clicking the opt out icon appearing in the top right hand of the ad. Please note that if you delete your cookies, we will no longer know that you have opted out, and the banners from Criteo or RTB House will reappear when you visit other selected websites.
The General Data Protection Regulation provides for rights of access, modification and deletion of your personal information.
The GDPR provides you with the following rights: