LA FEMME FATALE

Discover the new collection
Bold, feminine, unapologetic
shop newness
EXPLORE THE NEW COLLECTION
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spring '25

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KENDRA Bracelet - Gold
$69.00
IRMA Necklace - Gold
$300.00
MIELE Necklace - Gold with Riverstone
$164.00
MIELE Bracelet - Gold with Riverstone
$143.00
VALERIA Necklace - Gold *PRE-ORDER*
$347.00
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57 products

in good company

island odyssey

the essential chain edit

Limited collection

by alona x hannah lewis

BLOG POSTS

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LE FEMME FATALE - NEW SEASON LOOKBOOK 💧
LE FEMME FATALE - NEW SEASON LOOKBOOK 💧
RECENT PRESS / APRIL 2025
RECENT PRESS / APRIL 2025
WHAT'S YOUR AURA? TAKE THE TEST
WHAT'S YOUR AURA? TAKE THE TEST

TESTIMONIALS

'By Alona is my go-to for something a bit different.'

Charlotte Collins, Editor-in-chief at Sheerluxe
★★★★★

'Absolutely love By Alona jewellery, always stunning and great quality! Already adding some more pieces to my Christmas wish list!'

Customer, Sarah

'Looking for arm candy? Tennis bracelets are back and chunky chains aren’t going anywhere — just ask jewel guru Alona, the founder of hit Brit brand By Alona.'

The Times Magazine
★★★★★

'I love the necklace I made at the workshop! I used a few different semi precious stones and the team talked me through what each stone means and there benefits. I will definitely be recommending this to friends!'

Customer, Natalie

'By Alona are adding a cool quirk to our earring game.' 

Billie Bhatia, Writer
★★★★★

'The necklace is lovely and I look forward to purchasing more pieces from the collection.' 

Customer, Marianne

'We adore the Juliette ring and have been collecting every colour since the design launched- the pink opal and blue lapiz iterations are truly mesmerizing.'

Red Magazine

We road-tested a fair few demi-fine jewellery brands and By Alona's is one of the best out there.

Abigail Southan, Harper's Bazaar

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