FAQs
Q1: What is the By Alona New In collection?
A: The By Alona New In collection showcases the brand's latest jewellery arrivals — new necklaces, earrings, bracelets and rings released each season. It is updated regularly with fresh designs from designer Alona Shelemy's London studio, making it the best starting point for discovering what has just landed. Current arrivals include The Vessel Chain, BELLE Earrings and SOLE Necklace.
Q2: How often does By Alona release new jewellery?
A: By Alona releases new jewellery seasonally, with drops throughout the year including collection launches, limited editions and restocked favourites. The New In page reflects the most recent additions to the range. For early access to new arrivals, signing up to the brand's email list ensures you are notified as soon as new pieces are released.
Q3: What new jewellery styles has By Alona released recently?
A: Recent arrivals at By Alona include The Vessel Chain in gold and silver, the SOLE Necklace in gold with pearl, the MAHI Necklace in leather and CZ, and BELLE Earrings in silver. The brand has also released new semi-precious stone styles including the JUNO Jasper Necklace, ELISE Tiger's Eye Necklace and MERLAN Tiger's Eye and Garnet Necklace.
Q4: Is the By Alona New In collection available in the UK?
A: Yes. By Alona is a London-based brand and all new pieces are available to purchase in the UK with free delivery on all orders. The brand also ships worldwide, with free international shipping on orders above £150. New arrivals are added to the website as they become available and are shown first in the New In collection page.
Q5: Do new By Alona pieces sell out quickly?
A: Some By Alona designs — particularly limited-edition styles and pieces featuring rare stones — may sell out and not be restocked. The brand produces jewellery in small batches to maintain quality, which means individual styles can have limited availability. If a piece you have seen is no longer available, contacting the studio may help confirm restock timelines.
Q6: Can I find gifting ideas in the By Alona New In collection?
A: The New In collection is a strong starting point for gift-givers looking for something current and considered. New arrivals span a range of price points and jewellery types — from statement necklaces and earrings to bracelets — making it easy to find something suited to the recipient. Free UK delivery applies to all orders across the brand's full range.
Q7: Are new By Alona pieces handmade?
A: Yes. All new By Alona jewellery is handcrafted in small batches under the creative direction of designer Alona Shelemy, who trained at the GIA (Gemological Institute of America). Each piece is produced in London with attention to material quality and design detail. Small-batch production is central to the brand's approach and applies to every new release.