Some pieces are simply meant to be worn again and again. By Alona’s Most Wanted collection brings together the jewellery our customers reach for first — the gold necklaces that anchor an outfit, the earrings that earn the most compliments, and the bracelets that never leave the wrist. Thoughtfully curated and masterfully crafted in London, each piece in this edit has earned its place through the most honest form of approval: the women who wear them.
Product & Brand Story
From the sculptural curves of the PANAREA Earrings to the understated elegance of the LANA Bracelet, the Most Wanted edit spans every category — necklaces, earrings, bracelets, and rings — united by a commitment to quality and timeless design.
Finished in rich gold plating and select designs featuring natural semi-precious stones, every piece is produced in small batches to ensure the craftsmanship that defines By Alona. Founded by GIA-trained designer Alona Shelemy, the brand blends a fine jewellery heritage with a thoroughly modern sensibility — creating pieces that feel as relevant today as they will in twenty years.
Gifting & CTA
Looking for a gift? Many Most Wanted pieces are available in our Gift Shop, including options under £100. For a truly special occasion, explore For The Bride or discover our latest arrivals in New In. Free shipping on all UK orders, with worldwide shipping available on orders above £150.
FAQs
What is the Most Wanted Jewellery collection?
The Most Wanted Jewellery collection features By Alona's best-selling necklaces, earrings, bracelets and rings. These are the pieces customers choose most often for everyday wear, gifting and special occasions.
Why is the Most Wanted collection one of the best selling jewellery collections?
The collection brings together the brand's most-loved designs, combining timeless style, quality craftsmanship and versatile pieces that can be worn throughout the year.
What types of jewellery are included in the Most Wanted collection?
The collection includes gold necklaces, statement earrings, bracelets, rings, pearl jewellery and contemporary designs created for modern women.