FAQs
Q1: What bridal jewellery does By Alona offer?
A: By Alona's Bridal Edit is a curated collection of wedding jewellery covering every stage of the bridal journey — from engagement celebrations and bridal showers to the ceremony itself and the honeymoon. It includes pearl earrings, gold necklaces, crystal designs and delicate bracelets, all handcrafted in London by GIA-trained designer Alona Shelemy.
Q2: What jewellery does By Alona recommend for the wedding ceremony?
A: For the ceremony, By Alona recommends timeless pieces that complement the bridal gown without competing with it. Pearl earrings, delicate gold necklaces and refined bracelets work well across a range of dress styles. The Bridal Edit highlights the brand's most elegant designs — pieces that feel refined, intentional and suitable for photographing beautifully on the day.
Q3: Can By Alona bridal jewellery be worn after the wedding?
A: Yes — By Alona designs bridal jewellery with long-term wearability in mind. Pearl earrings, gold necklaces and delicate bracelets from the Bridal Edit are styled to transition from wedding day to everyday wear or special occasions. This reflects the brand's broader philosophy of creating pieces with lasting relevance rather than single-occasion use.
Q4: What By Alona jewellery is suitable for a bridal shower?
A: For a bridal shower, By Alona suggests pieces with a playful confidence — statement earrings, layered necklaces, crystal designs and modern pearls. The Bridal Edit includes styles across this spectrum, from understated to bold. The bridal shower is an opportunity to wear something more personality-forward than the ceremony look while keeping a cohesive bridal aesthetic.
Q5: Does By Alona offer jewellery for bridesmaids?
A: The Bridal Edit at By Alona can serve as a starting point for bridesmaid gifting — particularly pieces such as gold hoop earrings, delicate necklaces and pearl studs that complement without overshadowing the bridal look. Many customers choose coordinating pieces for the bridal party from the brand's earrings and necklaces collections. Free UK delivery applies to all orders.
Q6: What is the price range of By Alona bridal jewellery?
A: By Alona bridal jewellery spans a range of price points, making it accessible for both brides and bridal party gifting. Many earring and necklace styles are available under £150, with more statement or stone-set pieces at higher price points. Specific pricing is listed on individual product pages. Free UK delivery is included on all orders.
Q7: Is By Alona bridal jewellery handmade?
A: Yes. All pieces in the By Alona Bridal Edit are handcrafted in small batches under the creative direction of Alona Shelemy, who trained at the GIA (Gemological Institute of America). The brand's London studio produces jewellery with a focus on quality, longevity and considered design — values that align with the significance of bridal jewellery and its role as a lasting keepsake.