Les heirlooms

Discover the new collection
Vintage spirit, modern attitude
shop new in
explore our pendant necklaces
SHOP NOW

NEW SEASON

Tout
MAHI Necklace - Leather & CZ
MAHI Necklace - Leather & CZ
MAHI Necklace - Leather & CZ
€142,95
SOLE Necklace - Gold & Pearl
SOLE Necklace - Gold & Pearl
SOLE Necklace - Gold & Pearl
€196,95
BELLE Earrings - Silver
BELLE Earrings - Silver
BELLE Earrings - Silver
€160,95
BELLE Earrings - Gold
BELLE Earrings - Gold
BELLE Earrings - Gold
€160,95
INES Earrings - Gold
INES Earrings - Gold
INES Earrings - Gold
€130,95
Voir tous les
62 produits

the vessel

new in

now open

the summer shop

the essential chain edit

FRAGMENTS OF DESIRE

new

build your own necklace

BLOG POSTS

Voir toutes
2026 BRIDAL EDIT 🤍
2026 BRIDAL EDIT 🤍
JUNE BIRTHSTONE: CELEBRATING THE TIMELESS BEAUTY OF PEARLS
JUNE BIRTHSTONE: CELEBRATING THE TIMELESS BEAUTY OF PEARLS
A STUDY IN EARTHY TONES
A STUDY IN EARTHY TONES

TESTIMONIALS

'By Alona is my go-to for something a bit different.'

Charlotte Collins, Editor-in-chief at Sheerluxe
★★★★★

'Absolutely love By Alona jewellery, always stunning and great quality! Already adding some more pieces to my Christmas wish list!'

Customer, Sarah

'Looking for arm candy? Tennis bracelets are back and chunky chains aren’t going anywhere — just ask jewel guru Alona, the founder of hit Brit brand By Alona.'

The Times Magazine
★★★★★

'I love the necklace I made at the workshop! I used a few different semi precious stones and the team talked me through what each stone means and there benefits. I will definitely be recommending this to friends!'

Customer, Natalie

'By Alona are adding a cool quirk to our earring game.' 

Billie Bhatia, Writer
★★★★★

'The necklace is lovely and I look forward to purchasing more pieces from the collection.' 

Customer, Marianne

'We adore the Juliette ring and have been collecting every colour since the design launched- the pink opal and blue lapiz iterations are truly mesmerizing.'

Red Magazine

We road-tested a fair few demi-fine jewellery brands and By Alona's is one of the best out there.

Abigail Southan, Harper's Bazaar

Instagram feed