Some pieces are simply meant to be worn again and again. By Alona’s Most Wanted collection brings together the jewellery our customers reach for first — the gold necklaces that anchor an outfit, the earrings that earn the most compliments, and the bracelets that never leave the wrist. Thoughtfully curated and masterfully crafted in London, each piece in this edit has earned its place through the most honest form of approval: the women who wear them.
Product & Brand Story
From the sculptural curves of the PANAREA Earrings to the understated elegance of the LANA Bracelet, the Most Wanted edit spans every category — necklaces, earrings, bracelets, and rings — united by a commitment to quality and timeless design.
Finished in rich gold plating and select designs featuring natural semi-precious stones, every piece is produced in small batches to ensure the craftsmanship that defines By Alona. Founded by GIA-trained designer Alona Shelemy, the brand blends a fine jewellery heritage with a thoroughly modern sensibility — creating pieces that feel as relevant today as they will in twenty years.
Gifting & CTA
Looking for a gift? Many Most Wanted pieces are available in our Gift Shop, including options under £100. For a truly special occasion, explore For The Bride or discover our latest arrivals in New In. Free shipping on all UK orders, with worldwide shipping available on orders above £150.
FAQs
Q:1. What is the Most Wanted collection at By Alona?
The Most Wanted collection is By Alona's curated edit of best-selling jewellery — the gold necklaces, earrings, bracelets, and rings that customers return to most. Each piece is handcrafted in London by GIA-trained designer Alona Shelemy.
Q:2. Are the Most Wanted pieces made in London?
Yes. All By Alona jewellery, including the Most Wanted collection, is proudly made in London using locally sourced craftsmanship and responsibly sourced materials.
Q:3. Does By Alona offer free shipping on Most Wanted orders?
Yes. By Alona offers free shipping on all UK orders. Free worldwide shipping is available on orders above £150, and free USA shipping on orders above $250 (duties and taxes included).