Les heirlooms

Discover the new collection
Vintage spirit, modern attitude
shop new in
explore our pendant necklaces
SHOP NOW

NEW SEASON

Todos
JONES Necklace - Gold
JONES Necklace - Gold
JONES Necklace - Gold
De €288,95
JONES Necklace - Silver
JONES Necklace - Silver
JONES Necklace - Silver
De €288,95
URSULA Necklace - Gold
URSULA Necklace - Gold
URSULA Necklace - Gold
€247,95
SYBILL Necklace - Stone and Gold
SYBILL Necklace - Stone and Gold
SYBILL Necklace - Stone and Gold
€141,95
SYBILL Necklace - Stone and Silver
SYBILL Necklace - Stone and Silver
SYBILL Necklace - Stone and Silver
€141,95
ver los
61 productos

MOTHER'S DAY GIFTS

new in

FRAGMENTS OF DESIRE

new

build your own necklace

the essential chain edit

Limited collection

by alona x hannah lewis

BLOG POSTS

Ver todo
RECENT PRESS / JAN - APRIL 2026
RECENT PRESS / JAN - APRIL 2026
SEMI-PRECIOUS STATEMENTS 💎
SEMI-PRECIOUS STATEMENTS 💎
5 ROMANTIC RESTAURANTS IN LONDON & WHAT TO WEAR
5 ROMANTIC RESTAURANTS IN LONDON & WHAT TO WEAR

TESTIMONIALS

'By Alona is my go-to for something a bit different.'

Charlotte Collins, Editor-in-chief at Sheerluxe
★★★★★

'Absolutely love By Alona jewellery, always stunning and great quality! Already adding some more pieces to my Christmas wish list!'

Customer, Sarah

'Looking for arm candy? Tennis bracelets are back and chunky chains aren’t going anywhere — just ask jewel guru Alona, the founder of hit Brit brand By Alona.'

The Times Magazine
★★★★★

'I love the necklace I made at the workshop! I used a few different semi precious stones and the team talked me through what each stone means and there benefits. I will definitely be recommending this to friends!'

Customer, Natalie

'By Alona are adding a cool quirk to our earring game.' 

Billie Bhatia, Writer
★★★★★

'The necklace is lovely and I look forward to purchasing more pieces from the collection.' 

Customer, Marianne

'We adore the Juliette ring and have been collecting every colour since the design launched- the pink opal and blue lapiz iterations are truly mesmerizing.'

Red Magazine

We road-tested a fair few demi-fine jewellery brands and By Alona's is one of the best out there.

Abigail Southan, Harper's Bazaar

Instagram feed