Privacy Policy

This Privacy Policy is effective upon 21 May 2018.

ALONA shares your concerns about the protection of your personal information online. This Privacy Policy describes our practices regarding the collection and use of information through our website, located at www.byalona.com.

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them.

Byalona.com collects personal information in several ways when you place an order, buy a gift voucher for a friend or register for a service offered by Byalona.com. By registering, you are consenting to the collection of your personal data. If an order is placed with us, we need to hold personal information including your name, email address, phone numbers, home address, shipping and credit/debit card billing address(es) so that we can process and fulfill your order.

Saved card details will never be shared with third parties and will only be used to process your order, using our payment partner's systems. Additionally we may also obtain information as a result of authentication or identity checks. Sometimes we may ask for your telephone number. This number may be given to our courier for delivery services. These details allow us to process your order and to let you know the status of your order.

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy

Marketing Communications:

You have rights in respect to the information that we hold and keep on file for you in relation to marketing communications.
You have the right to be informed in the ways in which we use your information when signing up to marketing communications from BY ALONA.

You also maintain the right to opt in and opt out of marketing communications of Email & SMS at any time, you can do so by selecting the Unsubscribe button at the bottom of the communication or emailing our team through the contact page on BYALONA.com or opt-out of receiving SMS marketing messages at any time by following the unsubscribe instructions provided in each SMS.

You have the right to ask to request the information we hold on file for you and make any changes to this information which may be incorrect.

You have the right to ask us to limit or stop processing or communications to you, you also maintain the right to lodge a complaint regarding any of our marketing services to the UK Information's Commissioner.

When you opt-in to receive SMS marketing messages from Byalona.com, we collect your mobile phone number and any other relevant information you provide. This information is used exclusively for sending you promotional messages, updates, offers, and other marketing content via SMS. By opting in you consent to the collection and use of your personal information for these purposes. The wesbite uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messahes via SMS.

We will not share your opt-in to an Email or SMS campaigns with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages. We may share your information with trusted service providers who assist us in delivering SMS & Email Marketing messages and who are bound by confidentiality obligations. We take appropriate security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.

Collection and cookies

We collect, process and retain personal information from you and any devices you may use when you navigate to a BYALONA.COM web or mobile view, by transacting, by registering an account and otherwise interacting with us.

Third-party cookies used for retargeting

We have relationships with carefully selected third parties who may also set cookies during your visit to be used for remarketing purposes – in other words to show you different products and services based on what you appear to be interested in. This type of advertising is designed to provide you with a selection of products based on what you’re viewing on BYALONA.COM, which are presented to you by our business partners when you visit other selected websites. The adverts may highlight products you’ve viewed, alternative styles and colours, as well as products from other categories deemed relevant to your browsing history. The technology behind these adverts is based on cookies.

Disabling these advertisements

We would like to continue to display content that's relevant to you, however, you can choose to opt out of this type of advertising permanently by clicking the opt out icon appearing in the top right hand of the ad. Please note that if you delete your cookies, we will no longer know that you have opted out, and the banners from Criteo or RTB House will reappear when you visit other selected websites.

Your rights

The General Data Protection Regulation provides for rights of access, modification and deletion of your personal information.

The GDPR provides you with the following rights:

The right of access: Your right to obtain confirmation as to whether or not personal data are being processed, and, where that is the case, access to the personal data along with details regarding the nature of processing.

The right of rectification: Your right to obtain the rectification of inaccurate personal data.

The right of portability: Your right to receive the personal data concerning provided to us, in a structured, commonly used and machine-readable format.

The right to be forgotten: Your right to erase your personal data.

The right to restrict processing: your right for your data to be effectively ‘frozen’; stored and not further processed.

The right to object: Your right to object to how your personal data is processed including your right to object to our profiling of you as outlined in this privacy policy.