FAQs
Q1: What is the By Alona Romantic Edit collection?
A: The Romantic Edit is By Alona's curated gift collection for romantic occasions — anniversaries, Valentine's Day, engagements and declarations of love. It brings together the brand's most emotionally resonant designs, including pearl jewellery, delicate gold necklaces, crystal rings and statement earrings, all handcrafted in London by designer Alona Shelemy.
Q2: What types of jewellery are in the Romantic Edit?
A: The Romantic Edit spans earrings, necklaces, rings and bracelets across 52 pieces. Key styles include the CELESTINE Ring in gold and silver, SOIRÉE Ring with CZ, AURALIS Necklace, CELESTINE Necklace, SOLENNE Necklace, FREYA Necklace and EVA Earrings. The collection favours elegant, feminine designs with a timeless quality suited to romantic gifting.
Q3: What is the price range of the Romantic Edit?
A: The Romantic Edit covers a broad price range, with pieces starting from under £100 — including rings and earrings in the lower tiers — through to statement necklaces and fine-inspired pieces above £200. Free UK delivery is included on all orders, and worldwide shipping is available on orders above £150, making it convenient for gifting internationally.
Q4: Is By Alona jewellery a good Valentine's Day gift?
A: By Alona is a popular Valentine's Day gifting choice, with many customers choosing pieces from the Romantic Edit for partners, close friends and family. The collection includes options across price points, from delicate rings and pearl earrings to more statement necklaces. Handcrafted in London by GIA-trained designer Alona Shelemy, each piece carries genuine craft provenance.
Q5: What By Alona jewellery is best for an anniversary gift?
A: For anniversary gifting, the Romantic Edit highlights the most meaningful pieces in the By Alona range. Pearl necklaces and earrings carry long-standing romantic symbolism, while the CELESTINE Ring and SOIRÉE Ring with crystal detailing offer a fine-jewellery feel. Many customers also choose semi-precious stone pieces where the stone carries personal significance.
Q6: Does By Alona offer pearl jewellery in the Romantic Edit?
A: Yes. The Romantic Edit includes pearl jewellery styles suited to romantic occasions, drawing from the brand's broader pearl range. For the fullest pearl selection, the In Good Company collection offers a dedicated freshwater pearl jewellery edit with pieces including necklaces, bracelets and earrings. Pearl jewellery from By Alona is handcrafted in London using naturally sourced freshwater pearls.
Q7: Can I personalise a By Alona jewellery gift from the Romantic Edit?
A: By Alona offers a Build Your Own necklace service for customers looking to create a personalised piece — choosing chain, charms and stones. This is separate from the Romantic Edit but offers a meaningful personalised gifting option for romantic occasions. For standard pieces in the Romantic Edit, jewellery arrives in branded packaging suitable for gift-giving.