About Alona

 London based designer, Alona Shelemy, fell in love with the world of jewellery at a young age. As the daughter of a fine jeweller, Alona was surrounded at home by the most precious pieces that her father believed were too beautiful to sell. This allowed for her mother to have a stunning collection which Alona would constantly play dress up with. 

Growing up, Alona was always interested in fashion and followed on from her degree in Design Management to work for luxury fashion brands. But something was missing… with a desire to be more creative, Alona returned to her family heritage and trained as a jewellery designer at the Gemological Institute of America in New York. This gave her the chance to go back to her real passion, Jewellery design. 

Alona has chosen to break away from her fine jewellery heritage, however she utilizes her skills and knowledge to create her own collection. Alona’s line allows for a inimitable, fresh influence using a range of mixed metals with diverse finishes. Drawing inspiration from her middle-eastern and European background, By Alona specialises in re-envisaging the lost treasures of the Mediterranean into an effortlessly chic opulence. Alona’s collections have been featured in top worldwide publications and have a cult following of celebrities, models and fashion influencers.

Each and every piece is made in London.

We are currently donating 10% of the proceeds of each order to Ocean Conservation charities. We thank our customers in advance for being part of our mission.


You can now book an appointment to shop in person at our London showroom and studio. Try before you buy, view and shop the latest range of BY ALONA pieces up close and personal. The team are on-hand to provide styling tips and provide information on the materials of the pieces.
To book an appointment please click HERE or contact queries@byalona.com
We are located in Clerkenwell, EC1 (a short walk from Kings Cross, Russell Square and Farringdon)