Its officially the holiday season and to kick things off we hosted a cocktail party with Federica Labanca to celebrate the launch of our AW23 launch. 
The beautiful Zephyr  restaurant in London's Notting Hill was the perfect venue for this affair and provided us with the perfect ambiance. 
Our guests could browse our collection display to try on their favourite styles and wear them throughout the party  A true celebration of the pieces and it great to see how everyone styled them differently. 
(from left to right) 
Lolita is wearing the Sloanne earrings, Tara is wearing the Hailey earrings and Rosie is wearing the Belize earrings, Azure necklace and Cara bracelet , Georgia is wearing the Circe necklace, Isabella is wearing the Cara necklace, Nadia is wearing the Chiara necklace and Hailey earrings,  Chloe is wearing the Chiara pearl necklace, Fede is wearing the Sloanne earrings, Sasha is wearing the Azure necklaces and Hailey earrings, Charmene is wearing the Halston necklace and Sadie earrings. 
We had a seclection of themed cocktails which got everyone in the party spirit. From Fede's Espresso Martini to Alona's Paloma, there was a tipple for everyone. 
Everyone that attended was gifted with their own By Alona gift bag which was full of goodies. We had some more amazing sponsors from Q&A Skincare, Slip Scrunchies, SuperGoop Sunscreen and Nuxe Paris. And of course, a gift from us.
 We had such a fun time celebrating the launch and cant wait to see how you all style your pieces from the AW23 collection <3 
@federica.labanca is wearing the Sloanne earrings and Lillie necklace and @byalona is wearing the Circe Necklace with matching Circe earrings. 
With special thanks to :
Host : @federica.labanca 
Drink Sponsors : @ciroc & @casamigos