We are excited to announce our latest collaboration, with luxury retailer Browns. We have teamed up with Browns to release an exclusive eight-piece range both in-store and online on as well as Farfetch.

The collection is a continuation of our Deep Sea Baby collection, which drew inspiration from the wonders of the shore and mysteries of the sea and include hand-strewn pearl necklaces complimented alongside an array of lustrous beads and a chic revival of the 90s chain belt.

The eight-piece collection, fuses the opulence and glamour of the 1990’s with the mysteries of the ocean, played out in a range of 18k gold plated, pearl-complimented pieces. Glamourous chain earrings are crafted to graze the shoulders and delicate bracelets and necklaces designed to be layered and stacked, perfectly designed to take the wearer from warm days to balmy nights.


A key piece of the collection is the sculptural, scalloped shell pendant, moulded from a real shell. The piece features on three designs throughout. Swaying with every step on the waist of the Mare Chain Belt, strung alongside an array of freshwater pearls on the Ula Necklace and fanning and framing the face on the Lana Earrings. Plated in gold, the shell is finished with a light scallop with nestled Swarovski crystals and fresh water pearls, that catch the light.
Staying true to the BY ALONA ethos, all pieces are handmade in London. The pearls and stones are hand selected by designer Alona for their unique lustre and shine. Each piece due to its organic components is beautifully unique.
Speaking on the collection Alona commented, “Growing up in London, Browns is so iconic and is my favourite store in London. I know the store inside and out and know how the Brown’s woman accessorises, so the collaboration felt completely natural.”
The collaboration makes Browns the only retailer to stock BY ALONA jewellery.
Prices range from £130 - £195 via