As a BY ALONA Loyalty Member, you'll get closer to earning exclusive rewards every time you shop or share us. Get offers, special prizes and more. Plus, you’ll get further discounts and early access to sales just for signing up!


How it works...

1. JOIN 

If you’re not a BY ALONA MEMBER you’ll be automatically enrolled when you place a qualifying order or JOIN HERE


Place one order to become a BY ALONA MEMBER. Every £1 spent = 1 point. You can also earn points by sharing or referring a friend. EARN POINTS HERE. (tap see Rewards, then Earn)


Track you progress and see how close you are to your next goal HERE.

Spend your points. You will receive a coupon code via email to be able to spend on what you love! To get started all you need to is 100 points to unlock your first reward by just joining.
£5 towards your next order: 100 points.
£15 towards your next order: 250 points to unlock.
£30 towards your next order: 450 points to unlock.
£50 towards your next order: 800 points to unlock.
View your next reward to unlock HERE.



*  100 points for your birthday   *    Double points days    *    Competitions and offers
*    Early access to sales and collections   *  Further discounts during sales   *   Exclusive promotions   *    Invitations to exclusive shopping events