A NIGHT OF RADIANCE AND REVELRY

Friends of By Alona joined us for an unforgettable evening to celebrate the launch of our latest collection, Fragments of Desire a night woven with reflection, allure, and a touch of magic. Set within the cinematic glow of NYX Mayfair, the evening brought together muses, creatives, and long-time supporters of the brand for an intimate celebration of beauty. From candlelit cocktails to a spellbinding performance by the legendary Faye Presto, every moment embodied the essence of the collection, bold and effortlessly captivating.

The night was a true reflection of what Fragments of Desire stands for, intimacy, confidence, and quiet allure. As laughter filled the room, guests left carrying not just the sparkle of their jewels, but the spirit of the collection itself. A moment suspended in time, and a beautiful beginning to the next chapter of By Alona.