Meet the new statement pieces worth going out for

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The earrings that do the talking
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AMALFI Necklace - Silver
AMALFI Necklace - Silver
AMALFI Necklace - Silver
£330.00 GBP
ALBA Earrings - Silver
ALBA Earrings - Silver
ALBA Earrings - Silver
£120.00 GBP
AMALFI Necklace - Gold
AMALFI Necklace - Gold
AMALFI Necklace - Gold
£330.00 GBP
ALBA Earrings - Gold
ALBA Earrings - Gold
ALBA Earrings - Gold
£120.00 GBP
GISELLE Necklace - Gold with Frost
GISELLE Necklace - Gold with Frost
GISELLE Necklace - Gold with Frost
£145.00 GBP
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59 products

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HEIRLOOMS

Timeless keepsakes, medallions and collected treasures

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Statement pieces to elevate or for occasion dressing

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Find your perfect piece with our edits, and get her something she really wants

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COLOUR, WOVEN IN
RECENT PRESS
RECENT PRESS

TESTIMONIALS

'By Alona is my go-to for something a bit different.'

Charlotte Collins, Editor-in-chief at Sheerluxe
★★★★★

'Absolutely love By Alona jewellery, always stunning and great quality! Already adding some more pieces to my Christmas wish list!'

Customer, Sarah

'Looking for arm candy? Tennis bracelets are back and chunky chains aren’t going anywhere — just ask jewel guru Alona, the founder of hit Brit brand By Alona.'

The Times Magazine
★★★★★

'I love the necklace I made at the workshop! I used a few different semi precious stones and the team talked me through what each stone means and there benefits. I will definitely be recommending this to friends!'

Customer, Natalie

'By Alona are adding a cool quirk to our earring game.' 

Billie Bhatia, Writer
★★★★★

'The necklace is lovely and I look forward to purchasing more pieces from the collection.' 

Customer, Marianne

'We adore the Juliette ring and have been collecting every colour since the design launched- the pink opal and blue lapiz iterations are truly mesmerizing.'

Red Magazine

We road-tested a fair few demi-fine jewellery brands and By Alona's is one of the best out there.

Abigail Southan, Harper's Bazaar

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