IN GOOD COMPANY

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Dressing up to stay in ;)
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EXPLORE THE NEW COLLECTION
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discover our new tiger's eye styles

BY ALONA x HANNAH LEWIS

An exclusive capsule collection with Hannah Lewis, a fashion director and stylist, known for her impeccable taste and a distinct focus on minimalist fashion
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FIND THE PERFECT GIFT

MOST WANTED

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VERONICA PEARL Necklace - Gold
£70.00 GBP
BACIO Choker - Gold
£75.00 GBP
EASTON Earrings - Gold
£120.00 GBP
PANAREA Small Earrings - Gold
£85.00 GBP
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36 products

ISLAND ODYSSEY

A collection evoking a sense of adventure and connection to the natural world
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THE BABYLON

Timeless pieces to elevate your look
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BLOG POSTS

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NYE STYLE INSPO ✨
NYE STYLE INSPO ✨
JOIN US THIS SUNDAY
JOIN US THIS SUNDAY
THE HOLIDAY GIFT GUIDE QUIZ 🎄
THE HOLIDAY GIFT GUIDE QUIZ 🎄

TESTIMONIALS

'By Alona is my go-to for something a bit different.'

Charlotte Collins, Editor-in-chief at Sheerluxe
★★★★★

'Absolutely love By Alona jewellery, always stunning and great quality! Already adding some more pieces to my Christmas wish list!'

Customer, Sarah

'Looking for arm candy? Tennis bracelets are back and chunky chains aren’t going anywhere — just ask jewel guru Alona, the founder of hit Brit brand By Alona.'

The Times Magazine
★★★★★

'I love the necklace I made at the workshop! I used a few different semi precious stones and the team talked me through what each stone means and there benefits. I will definitely be recommending this to friends!'

Customer, Natalie

'By Alona are adding a cool quirk to our earring game.' 

Billie Bhatia, Writer
★★★★★

'The necklace is lovely and I look forward to purchasing more pieces from the collection.' 

Customer, Marianne

'We adore the Juliette ring and have been collecting every colour since the design launched- the pink opal and blue lapiz iterations are truly mesmerizing.'

Red Magazine
★★★★★

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Los Angeles, CA

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