Spotted on celebrities, bloggers and fashion editors — these are the By Alona pieces that keep making appearances. Love what you see? Explore our full statement earrings collection, or shop all jewellery to find your next favourite piece.
TO SEE WHO'S WEARING WHAT VIEW OUR AS SEEN ON ARTICLES HERE & HERE
FAQs
Q1: What is the By Alona As Seen On collection?
A: The As Seen On collection features By Alona jewellery worn by celebrities, fashion editors, bloggers and public figures. Pieces in this edit have been spotted in press coverage and on social media, making it a curated guide to the brand's most-recognised designs. It includes earrings, necklaces, bracelets, a ring and an anklet.
Q2: Which By Alona pieces have been worn by celebrities?
A: The As Seen On collection includes some of By Alona's most recognisable designs — among them the PANAREA Earrings, JUPITER Earrings, BELIZE Earrings, EVA Necklace, ZION Necklace, LUCA Necklace and ATHENA Earrings. The brand's blog features detailed As Seen On editorials naming specific pieces and the figures spotted wearing them.
Q3: What types of jewellery are in the As Seen On collection?
A: The As Seen On edit spans earrings, necklaces, a bracelet, a ring and an anklet — 21 pieces in total. Highlights include the JUPITER Statement Earrings, GAIA Ring in gold and silver, ISLA Pearl Anklet, NELLIE Crystal Earrings, CINDY Aventurine Studs and the SOLO TUA Chain Necklace. Styles range from understated to bold.
Q4: What is the price range of As Seen On jewellery?
A: As Seen On pieces range from £60 for the ISLA Pearl Anklet to £290 for the LUCA Tiger's Eye Necklace. Many popular styles including the PANAREA Small Earrings (£85), GAIA Ring (£98), AMARY Earrings (£95) and SOLO TUA Necklace (£105) are available under £110. Free UK delivery is included on all orders.
Q5: Are the As Seen On pieces still available to buy?
A: Most pieces in the As Seen On collection are available to purchase. Stock availability varies — some designs are produced in limited quantities and may sell out. The collection page shows current stock status for each piece. If a style is sold out, we recommend checking back or contacting the By Alona studio for restock information.
Q6: Where can I find out more about By Alona press coverage?
A: By Alona's journal (blog) features dedicated As Seen On editorials with details of press placements, celebrity sightings and media coverage. You can access these articles directly from the brand's website. The As Seen On collection page links to relevant articles for customers who want to see specific pieces in context.
Q7: Does the As Seen On collection make a good gift?
A: The As Seen On collection is a strong gifting choice for someone who appreciates contemporary, editorial jewellery. With pieces starting from £60 and styles across earrings, necklaces, bracelets and rings, there are options for most budgets. The recognition factor — knowing a piece has been worn by public figures — adds to the appeal for many recipients.